White Paper: Fundraising with Salesforce

At Purple Vision we have worked for ten years advising and supporting hundreds of charities with technology for fundraising, including databases, web sites and related business processes. Today, for the first time, tools exist that enable fundraisers to achieve the long-awaited vision of a 360-degree supporter view – everything you know about each supporter in one place.

We are excited because we believe that the familiar barriers caused by fragmented systems, data silos, manual workarounds and inadequate reporting will soon be a thing of the past. We believe Salesforce offers the biggest single opportunity for every nonprofit organisation and we have produced a paper to explain why. Written by fundraisers for fundraisers who want to understand more about this opportunity, we share our experience and insights into:

  • Why Salesforce is so powerful and potentially game changing
  • What the benefits are for fundraising
  • How you can access these opportunities

You can view the paper here:

Or, if you haven’t go that much time, here it is in a nutshell:

  • Salesforce is the world-class CRM solution that powers thousands of successful organisations including Facebook, Virgin and Obama 2012
  • It is suitable for all types of nonprofits – large and small – across all functions
  • The Salesforce Foundation provides massive discounts and special configurations to suit nonprofits
  • Salesforce is built on an open technology platform so it is easier, cheaper and less risky to build and deploy
  • People love using Salesforce because it is user-friendly and intuitive
  • The AppExchange enables you to build in best-of-breed tools at the touch of a button
  • Salesforce is designed and built for online, social and mobile relationships
  • A range of fundraising tools is now available that are more effective and less expensive than those from traditional nonprofit CRM vendors

To find out more:


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